Travel guides and serial publications mostly issued for oil companies and automobile travel clubs. Promotional guidebooks, booklets, and magazines issued for American Airlines, Chevron Oil, Fodor's Travel Publications, Hertz Rent-A-Car, Mobil Oil, Philippine Airlines, Shell Oil, Standard Oil, Sunoco, Sunset Magazine, Texaco, and Tide Water Oil. Primarily travel magazines and guidebooks with descriptive text and very few maps. Incomplete holdings of serial publications include American Scene (American Airlines, 1965-1967), Chevron USA (1969-1987), Fodor Shell Travel Guides (1966), Hertz No. 1 (1976), Mobil Travel Guides (1960-1961), Odyssey (Gulf Auto Club, 1978-1987), Ramada Inn Directory and Atlas (1974), Time-Life Library of America (unbound book sections or fascicles, 1967), various oil company Touring Guides (1965-1972), West Coast Theatrical Directory (and other guidebooks issued solely under Gousha’s imprint, 1967-1974), and assorted other titles.