Includes ephemeral oil company advertising pieces (1953-1995); 1952 Nash Motors Company Aerflyte calendar, 1959 Texaco calendar, and 1965 Conoco Touraide calendar; Gousha atlas and map sales catalogs and advertising flyers (1980-1995); and map catalogs issued by official state mapping agencies (1982-1993). Also includes photocopies of secondary sources about the company; a 2-page company memo summarizing Gousha archives (dated 1979 with title Morgue Files), listing missing serial automotive publications not in the Newberry collection, including the Automobile Invoice Service (AIS) New Car Cost Guide, Chek-Chart Car Care Guide and Chek-Chart Service Bulletin, and incomplete holdings of the Chevron USA and Gulf Odyssey magazines.