Advertising trade cards
Identifier: Case Wing folio-ZC 3-885
Scope and Content of the Collection
This is a collection of advertising cards, booklets, and printed ephemera issued by merchants and primarily in the mid to late 19th century in the United States. Merchant and manufacturing industries include clothing and accessories, sewing machines, miscellaneous sewing supplies, thread, patent medicine, dry goods, food products and grocers, coffee, candy, soap, miscellaneous services, books and stationery, Christmas cards, pianos, perfume, insurance companies, printing companies, stoves and ranges, and transportation.
- Advertising Trade Cards (Organization)
Materials are in English.
Conditions Governing Access
The Advertising trade cards are open for research in the Special Collections Reading Room; 1 box at a time (Priority III).
Ownership and Literary Rights
The Advertising trade cards are the physical property of the Newberry Library. Copyright may belong to the authors or their legal heirs or assigns. For permission to publish or reproduce any materials from this collection, contact the Roger and Julie Baskes Department of Special Collections.
0.6 Linear Feet (2 boxes)
Advertising materials including cards and booklets issued by retail stores, product manufacturers, and providers of services. Geographic areas covered include the United States (primarily Minnesota, Illinois, and New York) and London.
Arranged alphabetically by subject.
Collection Stack Location
Amanda Schriver, 2014.
This inventory was created with the generous support of the Council on Library and Information Services, which is supported by the Andrew W. Mellon Foundation.
- Advertising -- Clothing and dress
- Advertising -- Coffee
- Advertising -- Drugs
- Advertising -- Food
- Advertising -- Soap
- Booksellers and bookselling
- Christmas cards
- Patent medicines
- Printed ephemera -- 1851-1900
- Printing industry
- Sewing machines -- Equipment and supplies
- Trade cards (advertising) -- 1851-1900
- Inventory of the Advertising trade cards, 1860s-1890s
- Finding aid prepared by Amanda Schriver.
- Language of description
- Script of description